Humans who want to look, feel, and function their best. 

Anyone with a strong desire to improve their Health, Performance, & Aesthetics can benefit from 4K Coaching. 

As of now, 4K Coaching is NOT for elite athletes or physique competitors. There are specialists who are better suited for those people. 

You can expect honest assessment and accountability throughout your journey. You'll receive personalized support for your context and everything you need to succeed.

Your goal is our goal. 

Expect options AND standards. There's certainly room for flexibility and variation, but there are also certain non-negotiables that must be met. Honesty and clarity here will give you unmatched confidence to live intentionally! 

Honest communication, engagement, and effort. 

All the help in the world is useless without action and effort. As long as you stay open about your goals and expectations, 4K can help you at any level or pace. 

In a virtual setting, it's also expected that you have a certain level of technological literacy and internet access. Our work relies on using a computer or smartphone, apps, and shared document folders.

Convenience.

Aside from live video calls, you can train on your own time, in any location. 

Access.

Through educational materials and communication with your Coach, there's absolutely no reason why you can't have success at your pace.

Choice. 

You have the power to select your Coach and work directly with them, from anywhere in the world. That's amazing! 

4K Personalized Fitness & Nutrition Coaching accounts for the person behind the goal. 

We want to provide you with the tools, support, and skill-building you need to get results AND also not rely on us. 

We'll be here for you for as long as you want or need us. However, we want you to have the knowledge and ability to fly free - to maintain or build fitness forever; to make conscious food choices, to fuel your physical and mental performance; to appreciate your personal stress/recovery balance as you age; to think critically about what's important to you and you alone.

Whether your goal is fat loss, muscle gain, a bigger deadlift, a faster 40 yd dash, less reliance on medication, or pain-free movement after injury, 4K Coaching is here to help you do it! 

4K Coaching includes the following: 

• Complete Fitness Training Programming
• Tailored Nutrition Protocols
• Actual Support & Guidance (from your Coach. Not AI!)

You also receive Training & Nutrition app access, lifetime vault and resource access, as well as weekly group calls with other humans!

SO MUCH! 

Our hope is that you learn how to mindfully include appropriate Fitness & Nutrition practices into your life. What that means for you versus what you're told and sold elsewhere is exactly what we need to find out.

We don't want you to blindly follow a plan. Of course you'll have structure, but over time, you should be able to demonstrate an improved level of understanding of concepts. 

Like any discipline, you can begin with robotically repeating instructions and following rules: Eat this, do this workout...

To level up and take ownership you'll need to know the WHY for selecting certain foods at certain times and how to train through and around certain events and periods of life. 

Plans are great... until life happens. Your biggest lessons are in modification and adjustment - to bend and not break. The ability to keep going, even when the variables aren't perfect is how you'll have long term success. 

Consistency and resiliency are closely linked. Rather than being "on the plan" or "off the plan", there's always a standard you can set for yourself. And yes, you may find yourself removed from a past standard. It's ok, because you'll have everything you need to get back to where you felt your best - In flow, controlling what you can control and rolling with the rest.

Nope.

I'll say this, though: All humans do better with more real, whole foods and less ultra-processed foods. 

Other than that, we need to draw from YOUR menu - The one that fuels you, works for your life, and you can enjoy and repeat. 

Nope. 

Once again, we draw from your menu. We have suggestions and things you can try. 

Part of LEARNING is going through the process of experimentation. Foods, preparation methods, access, preferences, school/work schedules, and home environments all play roles in determining what might work for you!

Maybe. 

Are your favorite foods limiting your Health, Performance, & Aesthetic success?

Do you care about that?

It's up to you. Generally, unless you're looking for perfection or true optimization, there will be some wiggle room for the "less-than-great" food and drink choices. 

So, as usual, it depends.

What do you want? How fast do you want it? And what's important to you?

...The food now or the result later?

Training with a Coach for every session is the Gold standard. The ability to progress, regress, or otherwise modify on the fly is unmatched. Showing up and putting in the work is as simple as it gets for the trainee. 

Outside of high-level athletic settings, it can be costly to receive 1on1 Coaching regularly. This is a premium service. 

In a virtual setting, there is more responsibility placed on the client to train with intention, track, modify, and report to the Coach. The use of video feedback becomes imperative for technique and performance assessment. 

It's one thing to do the exercise and the workouts. Success and speed of success comes through HOW those exercises and workouts are being performed. 

Perfection is never the goal here. Purpose and effort are required.

To be clear, when training on your own in any program, it's best practice to record your reps, times, effort, and any other notes you may have about the session. In 4K Coaching, all of this is provided to your Coach through the training app. Add some videos for feedback and we can accomplish a lot!

You'll receive video demonstrations for every exercise. You'll also be guided toward what to look for and what you might feel. 

If you're new to training and most exercises, then you'll be given safeguards. Your notes and videos will provide better information for your Coach to assist you.

If you already have a regular trainer, you can still benefit from the complete program that 4K Coaching offers. We'll work with your trainer to align your efforts, just as we would our own programming. 

In this case, communication is vital. Everyone should be clear on who is responsible for what. As always, your goal is our goal!

No worries. 

We'll provide programming for any and all locations you train. We've got you covered!

Whether it's a gym, at home, a hotel, or on vacation, we'll make sure you have options. 

We'll also discuss potential additions for purchase, so you're making the most of your investments and effort. 

Of course!

We encourage you to do whatever makes you happy and keeps you moving. Beyond that, we'll get clear on what's required to achieve certain goals. 

For instance, your current bodybuilding routine may not help your efforts in jiu-jitsu class.

A weekly pickleball session won't keep you from getting stronger though.

A Bootcamp class is great, but has its limits. If you want to get more powerful or really improve your conditioning and running technique, you'll need to prioritize your time.  

Take classes and stay social. We'll make it work!

Let's get clear on what's going on - timeline since injury, rehab process, training or lack of since then, etc. 

It's possible you should see a Physical Therapist or other professional like a massage Therapist. Otherwise, we'll use the guideline of "pain-free range of motion" to move forward. There's usually more you can do than you think! Intelligent programming and progression will help keep you safe. 

I encourage you to think long-term. Most people commit to 6 months or 1 year, to start. Our most successful members work with us for a year or longer. 

There is also a monthly option, with a 60-day cancellation notice requirement.

Life happens! 

As always, just communicate. Plan for the challenging times and stay engaged during periods or illness or stress. Modifying is better than completely stopping the plan.

Helping you create success through all of life's ups, downs, and surprises is what 4K Coaching is all about! 

Absolutely. We're here to guide you in any direction. Just keep us updated. 

Even if your plan changes, we need to stay clear on where we're headed and aligned in our vision. 

Sometimes, it makes sense to speed up or slow down. Mentally and physically preparing for those transitions will help you maintain long-term success, as opposed to relying on luck and yo-yoing back and forth. 

Teachers, Nurses, Emergency Personnel, Active Duty Military, & Veterans receive a lifetime discount. 

There is a referral program for all 4K members, both current and past.